Category:
Graphic Design
Client:
Moment Skis
Duration:
8 weeks
I designed this ski graphic for Moment Skis as a bold, surreal narrative stretched across a moving canvas. The concept was built around a single, psychedelic vision—an eye-brain melting into a cosmic desert, surrounded by fragmented limbs and dreamlike plant forms. My goal was to create something that felt wild, intentional, and unmistakably alive. Every inch is meant to evoke motion, transformation, and that weird in-between space where design meets story.
(MY APPROACAH)
My approach combined psychedelic illustration with structured composition, using color, contrast, and layered symbolism to build a visual that feels both chaotic and precise. The dripping eye, desert elements, and floating anatomy were all drawn to reflect themes of disorientation, ascent, and self-fracture—mirroring the feeling of carving through something bigger than you. It’s surreal, a little aggressive, and unapologetically strange—exactly what I love to make.
(VISION & INNOVATION)
I wanted this piece to feel alive—something that grabs attention both on the slopes and on the ski rack. The concept evolved around surreal elements like distorted faces, shifting perspectives, and bold color contrasts, pulling from themes of perception, control, and breaking free.
By incorporating natural elements like mountains and clouds, I tied the psychedelic elements back into the outdoor adventure space, making it feel both otherworldly and right at home in a ski setting.
(CHALLENGES)
Designing for skis is not like designing a poster—the elongated shape, the binding placement, and the need for high-res printing all required careful planning. A major challenge was ensuring the artwork flowed seamlessly across the skis, maintaining impact from a distance while still being rich in detail up close.
Additionally, avoiding skulls—a go-to motif in many designs—pushed me to explore new ways to create an intense, energetic look without relying on common tropes.
(PROBLEMS)
One of the early hurdles was ensuring the fluorescent colors printed correctly without losing vibrancy. Since Moment Skis could accommodate bright colors through their sublimation process, I leaned into high-contrast neon tones that would pop on the slopes.
Another challenge was ensuring the design didn’t feel too cluttered—I had to balance complex textures with enough breathing room to keep the artwork readable and impactful.
(USER-CENTRIC DESIGN)
This design was created with skiers in mind—not just as a piece of art, but as something they’d want to ride and show off. I paid close attention to how the design would appear while in motion, making sure the energy and flow of the graphics complemented the natural movement of skiing. The artwork is meant to stand out on the slopes, with bold contrasts that pop against snowy landscapes while still feeling natural within the Moment Skis lineup.
(USER NEEDS)
Skiers want a design that is both visually striking and durable. This meant ensuring that the details remained crisp at large scales, the colors worked well within the printing limitations, and the composition felt intentional even with bindings in place. Above all, the goal was to create a ski graphic that feels like an extension of the rider's personality, something they’d be proud to own and excited to ride for seasons to come.
